Apple Black Friday Deals: Save on AirPods, Apple Watch, iPad and a Whole Lot More

The big Black Friday deals are here and there are some big discounts on a whole range of different products ranging from Macs to iPads to accessories. CNET's team of over a dozen expert deal hunters and reviewers has spent more than 500 hours a week this November rounding up the best pre-Black Friday Apple deals you can already shop, so you don't have to scour the internet for the best prices. 

With the exception of a handful of the accessories -- like the new Apple Pencil -- all of the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors' Choice. We'll continue to update this page as more deals pop up throughout the month, so be sure to check back often for the best bargains available.

Our absolute favorite Black Friday Apple deals

These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.

Apple Watch Series 9: $329

Act fast to score Apple's latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.

Details

Save $70

$329 at Amazon

MacBook Air M2 (15-inch): $1,049

Though Apple recently announced a new generation of M3 devices, this is still the latest model in its lightweight MacBook Air lineup. The base model comes equipped with an M2 processor, 8GB of RAM and 256GB of storage, along with a stunning 15.3-inch Liquid Retina display, and you can snag it for $1,049 right now -- its all-time lowest price. 

Details

Save $250

$1,049 at Amazon

MacBook Air M1: $750

This 2021 MacBook Air is getting a little long in the tooth these days, but is still a solid option for those who only need the basics and prefer to keep all their devices in the Apple ecosystem. Be sure to clip the on-screen coupon to get the biggest discount.

Details

Read our Apple MacBook Air M1 (Late 2020) review.

Save $250

$750 at Amazon

Apple Pencil 2: $89

Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-generation Apple stylus can be yours for just $89. 

Details

Read our Apple Pencil 2 preview.

Save $40

$89 at Amazon

iPad (9th gen): $230

This early Amazon bargain saves you $99 on this entry-level Apple tablet, dropping the starting price down to just $230. This is the lowest it has ever gone and an ideal pickup as a first iPad. 

Details

Save $99

$230 at Amazon

Best Black Friday Apple deals: Buy now vs. wait for Nov. 22 

Below, we've collected all the best Apple deals you'll find ahead of Black Friday, which include big savings on AirPods, iPads, MacBooks and plenty more besides. Note that Walmart has preannounced its Black Friday deals, which will start on Wednesday, Nov. 22. That sale includes some price drops which are new lows, or match previous lows. Those prices will likely be matched elsewhere, too. What to wait for:

• AirPods Pro 2 (Lightning): $169 (save $80)
• Apple Watch SE 2 (40mm): $179 (save $70)
• Apple Watch SE 2 (44mm): $209 (save $70)

Other deals on MacBook models, various iPad configurations and devices like the Apple Watch Series 9 remain good buys right now if the current discounts stick around. 

Black Friday AirPods deals

• AirPods (2nd gen): $80 (save $50)
• AirPods (3rd gen): $140 (save $30)
• AirPods Pro 2 (USB-C): $190 (save $59)
• AirPods Max: $450 (save $100)

Black Friday Apple Watch deals

• Apple Watch Series 9 (41mm, GPS): $329 (save $70)
• Apple Watch Series 9 (45mm, GPS): $359 (save $70)
• Apple Watch Ultra 2: $739 (save $60)
• Apple Watch Series 8 (41mm, GPS): $299 (save $100)
• Apple Watch Series 7 (45mm, cellular): $391 (save $348)
• Apple Watch Series 6 (40mm, GPS): $200 (save $200)

Black Friday Mac deals

• MacBook Pro M3 (14-inch): $1,449 (save $150)
• MacBook Pro M3 Pro (16-inch): $2,299 (save $200)
• MacBook Air M2 (13-inch): $949 (save $150)
• iMac M1 (24-inch): $1,149 (save $200)
• iMac (27-inch): $1,140 (save $859)
• Mac Mini M2: $499 (save $100)
• iMac M3 (24-inch): $1,234 (save $100)

Black Friday iPad deals

• iPad (9th gen): $230 (save $99)
• iPad (10th gen): $349 (save $100)
• iPad Air (5th gen): $500 (save $99)
• iPad Mini (6th gen): $400 (save $99)
• iPad Pro (12.9-inch): $999 (save $100)

Black Friday Apple TV deals

• Apple TV 4K (2022, 64GB): $125 (save $5)
• Apple TV 4K (2022, 128GB): $145 (save $5)

Black Friday Apple accessory deals

• Apple AirTag (4-pack): $80 (save $19)
• Apple Pencil (1st gen): $79 (save $20)
• Apple Pencil (2nd gen): $89 (save $40)
• Apple Magic Trackpad: $110 (save $19)
• Apple MagSafe charger: $29 (save $10)
• Apple Smart Keyboard Folio for iPad Pro 12.9‑inch: $119 (save $80)
  
• Apple Smart Keyboard Folio for iPad Pro 11-inch: $109 (save $70)
  
• Apple Magic Keyboard Folio for iPad (10th gen): $169 (save $80)
  
• Apple Magic Keyboard for iPad Pro 11-inch: $200 (save $100)
  
• Apple Magic Keyboard for iPad Pro 12.9‑inch: $249 (save $100)
  

Will Apple offer Black Friday discounts?

As in previous years, Apple won't be directly discounting its own products for Black Friday 2023. Instead, the company will be dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo starts on Nov. 24 and runs through Nov. 27. Though it's effectively a discount on your next purchase at Apple, if it's immediate dollar discounts you're after, it's best to shop elsewhere. 

Where can I find the best Black Friday Apple deals? 

Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and do tempt buyers with steep discounts during Black Friday and Cyber Monday. There will likely be several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus we know Walmart's Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores will also be cutting Apple prices to entice shoppers into their seasonal sales.