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Apple Black Friday Deals: Save on AirPods, Apple Watch, iPad and a Whole Lot More

It's Black Friday week, which means it's the perfect time to get your hands on a new Apple device or accessory.

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Adam Oram Deals Writer
Adam Oram is a Deals Writer at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
Expertise Deals, Apple
Adam Oram
4 min read

The big Black Friday deals are here and there are some big discounts on a whole range of different products ranging from Macs to iPads to accessories. CNET's team of over a dozen expert deal hunters and reviewers has spent more than 500 hours a week this November rounding up the best pre-Black Friday Apple deals you can already shop, so you don't have to scour the internet for the best prices. 

Are early Black Friday sales a good time to buy?

Many retailers start "Black Friday" sales as early as Halloween, or even earlier. The quality of deals can vary early on, but as November progresses, many of the deals are as good as the deep discounts you’ll see during Thanksgiving weekend. See the best Black Friday deals we’ve found, and keep up with all the latest deals with our full Black Friday live blog coverage.

With the exception of a handful of the accessories -- like the new Apple Pencil -- all of the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors' Choice. We'll continue to update this page as more deals pop up throughout the month, so be sure to check back often for the best bargains available.

Our absolute favorite Black Friday Apple deals

These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.

Act fast to score Apple's latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.

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Save $70

Though Apple recently announced a new generation of M3 devices, this is still the latest model in its lightweight MacBook Air lineup. The base model comes equipped with an M2 processor, 8GB of RAM and 256GB of storage, along with a stunning 15.3-inch Liquid Retina display, and you can snag it for $1,049 right now -- its all-time lowest price. 

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Save $250

This 2021 MacBook Air is getting a little long in the tooth these days, but is still a solid option for those who only need the basics and prefer to keep all their devices in the Apple ecosystem. Be sure to clip the on-screen coupon to get the biggest discount.

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Read our Apple MacBook Air M1 (Late 2020) review.

Save $250

Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-generation Apple stylus can be yours for just $89. 

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Read our Apple Pencil 2 preview.

Save $40

This early Amazon bargain saves you $99 on this entry-level Apple tablet, dropping the starting price down to just $230. This is the lowest it has ever gone and an ideal pickup as a first iPad. 

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Save $99

Best Black Friday Apple deals: Buy now vs. wait for Nov. 22 

Below, we've collected all the best Apple deals you'll find ahead of Black Friday, which include big savings on AirPods, iPads, MacBooks and plenty more besides. Note that Walmart has preannounced its Black Friday deals, which will start on Wednesday, Nov. 22. That sale includes some price drops which are new lows, or match previous lows. Those prices will likely be matched elsewhere, too. What to wait for:

Other deals on MacBook models, various iPad configurations and devices like the Apple Watch Series 9 remain good buys right now if the current discounts stick around. 

Black Friday AirPods deals

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Apple

Black Friday Apple Watch deals

The Apple Watch Series 9 is displayed against a yellow background.
Apple/CNET

Black Friday Mac deals

Apple Space Black MacBook Pro
Apple/CNET

Black Friday iPad deals

The front and back of a gray iPad tablet against a teal background.
Apple/CNET

Black Friday Apple TV deals

Apple TV 4K 2021
Apple/CNET

Black Friday Apple accessory deals

Four Apple AirTag Bluetooth trackers against a black background.
Apple/CNET
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Robert Rodriguez/CNET

Will Apple offer Black Friday discounts?

As in previous years, Apple won't be directly discounting its own products for Black Friday 2023. Instead, the company will be dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo starts on Nov. 24 and runs through Nov. 27. Though it's effectively a discount on your next purchase at Apple, if it's immediate dollar discounts you're after, it's best to shop elsewhere. 

Where can I find the best Black Friday Apple deals? 

Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and do tempt buyers with steep discounts during Black Friday and Cyber Monday. There will likely be several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus we know Walmart's Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores will also be cutting Apple prices to entice shoppers into their seasonal sales.

More Black Friday deals from CNET

CNET is covering a wide array of deals on tech products and much more this holiday season. Find the hottest sales and discounts on the CNET Deals page, as well as the best Black Friday and Cyber Monday deals and offers. Check out our CNET Coupons page for current Walmart discount codeseBay couponsSamsung promo codes and more from hundreds of other online stores. Sign up for the CNET Deals Text to get daily deals sent straight to your phone. And add the free CNET Shopping extension to your browser for real-time price comparisons.


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