Best Black Friday Roku Deals: Save Up to $170 on TVs, $30 on Streaming Devices

There are a lot of smart TV platforms to choose from, but one of the best is Roku, and it's one of our favorite streamers of 2023. Of course, you could also buy a TV with Roku installed, and there are many great options for that. To that end, CNET's shopping experts have been working around the clock to find all the best early Black Friday deals, including on Roku streaming devices and TVs.

Roku's Black Friday sale officially kicked off Nov. 12, taking up to $20 off its own top-rated streaming devices like the Express 4K Plus and Streaming Stick 4K. And you'll find even more deals at other retailers like Amazon, Walmart and Best Buy, which are also offering some serious savings on Roku smart TVs. You can also check out our roundup of the best Black Friday TV deals for a few more options.
If you do end up going for a Roku device, take a look at these 11 little-known Roku tricks.

These are our absolute favorite Black Friday Roku deals

Roku Express 4K Plus: $25

The Roku Express 4K Plus is our overall favorite streaming device of 2023, and right now you can pick it up for just $25 -- only a $1 more than the all-time low price. It supports 4K content and comes with Roku's voice remote for easy hands-free control. 

Details

Save $15

$25 at Amazon

Roku Streaming Stick 4K: $30

Our runner-up pick for the overall best streaming device of 2023, the Roku Streaming Stick 4K is a slight step up from the Express 4K Plus. For an extra $5, you get Dolby Vision support as well as improved Wi-Fi connectivity. 

Details

Save $20

$30 at Amazon

Roku 40-inch Class Select Series: $159

At 40 inches, this is probably one of the cheapest high-quality smart TVs you'll find with Roku on it. The Select Series runs an FHD resolution, and while it doesn't support HDR, it is compatible with Apple HomeKit, Amazon Alexa and Google Assistant, so it's very convenient and easy to use regardless of what ecosystem you're in.

Details

Save $70

$159 at Best Buy

Roku 75-inch Class Select Series: $600

While this constitutes a more significant jump in price, this 75-inch Select Series from Roku is packed with features. Besides having a 4K resolution, it also has HDR 10 Plus, which will give you even better contrast and image fidelity. It also has HLG for sports lovers, although it sadly doesn't have any game-specific modes, which isn't a dealbreaker if you don't plan to game on it.

Details

Save $100

$600 at Best Buy

TCL 50-Inch Class S4 Series: $270

If you're willing to spend a little extra, the S4 Series from TCL packs in a lot more features besides a 50-inch screen, a 4K resolution and HDR. For example, you get the upgraded HDR10 and HLG, the latter of which is an HDR standard some broadcasters use, especially in sports. It also has a game mode that lowers latency and input lag, so it's great for gaming on a PC, Series X or PlayStation 5.

Details

Save $80

$270 at Amazon

Black Friday Roku streaming device deals

• Roku Express 4K Plus: $25 (save $15)
• Roku Streaming Stick 4K: $30 (save $20)
  
• Roku Ultra LT: $34 (save $29)
• Roku Premiere: $19 (save $16)
• Roku Express: $25 (save $2)
• Roku Streambar: $120 (save $30)
• Roku Express 4K + Voice Remote Pro: $35 (save $15)

Black Friday Roku TV deals

• TCL 50-Inch Class S4 Series: $270 (save $80)
• TCL 32-inch S2 S-Class HD TV: $120 (save $10)
• Roku 32-inch Select Series HD TV: $150 (save $20)
• Roku 40-inch Class Select Series: $159 (save $70)
  
• TCL 40-Inch S3 Series FHD TV: $180 (save $50)
  
• Westinghouse 43-inch 4K TV: $190 (save $100)
• Westinghouse 50-inch 4K UHD TV: $220 (save $170)
• Hisense 50-inch R6G Series 4K TV: $240 (save $30)
  
• Roku 75-inch Class Select Series: $600 (save $100)
  
• Roku 75-inch Plus Series QLED 4K TV: $900(save $100)

Is Black Friday the best time to buy a Roku device?

Black Friday/Cyber Monday is the best time of the year to pick up electronics, and that includes things like Roku streaming devices and Roku TVs. Also, many retailers have decided to make all of November a Black Friday sale, so you don't have to wait until the actual Black Friday and Cyber Monday weekend.

Where is the best place to buy a Roku device during Black Friday?

The big retailers like Amazon, Best Buy and Walmart are likely going to be the best places to check, especially if you plan to get a Roku TV. You'll also likely find great deals on Roku's own site for its streaming devices, which we've linked at the top, so be sure to take a look there as well before making any final decisions.